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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media holdhttp://books.google.com/books/previewlib.js

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Raised up in The Inner City Projects Called FAIR FIELD COURT Located In The (HEART) City Of Richmond, Va by a single Black Woman who I call (MOM). How Hard Can That Be, I know you would probably guess that with ONE CHILD it wouldn't be so hard, BUT it wasn't, it was (MIGHTY HARD), To Raise A Young Boy
(ESPECIALLY ONE LIKE ME) to be a Grown Man a Father ? My Mother worked HARD you hear me. 2 jobs, one in the early morning and One in Late Evenings. I am being 1000000 with you when I say this, (NOT 100) most of the time when she left in the Morning for work, she never returned home until late evening, it was straight to the part time job from that Morning Job, just to provide for Herself and Me. You know some, Now that I am grown, or have grown up, I KNOW HOW HARD THAT WAS FOR HER. (THESE DAYS, THAT'S GOTTA BE EVEN HARDER, I WOULD BELIEVE. ) Some -things do change, but never MY MOM'S LOVE FOR ME. What did change was ME. I started growing up, became a father @ 20 (KINDA GOOD THOUGH RIGHT?), went through a lot of turmoil though, Dropped Out Of School. (TOOK MOM THROUGH HELL - YOU HERE ME!). and YES, I KNOW I DID... NOW. I end up GOING TO JAIL on her (MY MOM) a couple of times. Matter of Fact, to Keep it 1000000 That's all I did for small things though, like Driving. I end up having 4 more Kids, whom I love dearly, like any father would. NOW, My Mom works a part time job now (STILL ABOUT THAT MONEY) and she's Retired. BUT ONE THING, MOM don't only take care of HERSELF & Me now, BUT (MY KIDS) Her Grandkids. HEY, What can I say, SHE'S MY MOM. "Love you Mother".. and THANKS.. BUT Y'ALL STILL GOTTA REMEMBER, >>> (I AM A PRODUCT OF MY ENVIRONMENT) <<<


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